THE ROLE OF MASS MEDIA IN RURAL DEVELOPMENT: A CASE STUDY IN DISTRICT RAJANPUR
aTHE ROLE OF MASS MEDIA IN RURAL DEVELOPMENT: A CASE STUDY IN DISTRICT RAJANPUR Abstract Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages. In the current situation, the role of mass media is very import to upgrade the rural society. It can stimulate the rural people towards progress. The mass media have been used at once for transmission of development communications to the people of this society as in others. The aim of the present study is explore the role of mass media in rural development in District Rajanpur. This study was conducted in two tehsils of District Rajanpur (Tehsil Rajanpur and Tehsil Jampur). After choosing the Tehsils, four union councils, two from each tehsil (UC-21 and UC-22 from Tehsil Rajanpur and UC-1 and UC-2 from Tehsil Jampur) were selected through random sampling method. At the end a proportional sample 120 respondents were selected randomly and intervi...